A long way
for a little car
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by a simple click.)
Everything began
for Gaston Reverchon when the orphan from Jura, 24 years of age, and
a working-class metal-worker from the Franche-Comté Forge,
arrived in Paris with a Students Certificate in his pocket, to train for
the profession of sheet metal worker at Renault and then at Binder, a high
quality body work manufacturer on the Champs-Elysees, where Gaston went
on to become the team leader. This promotion gave him the desire to
set up on his own with the help of a manual worker and an apprentice:
with some disappointment perhaps, since this was the century when the automated
car was disappearing from the world of the craftsman to the world of industry.
1927,
Gaston spent his time building up and renovating the bodies of vehicles
from such well known companies as Delage, Bentley, Rolls Royce and Delahaye,
as well as side-cars, in a workshop 20 square meters in size which
he constructed in Gentilly, in the suburbs of Paris next to a small villa
where he himself lived.
One day, Marcel Boussac, a client of the small enterprise and admirer of
Gaston’s skilled work which followed all the classic artistic rules, sent
his chauffeur in to get a repair done: the latter gave Gaston the idea to
create a body out of sheet metal with his own wings, his own radiator grill
and headlights which the fairgrounds (where he sometimes had occasion to
wait after chauffeuring his employer to) would be able to use in order to
transform their Scooter Car, (a plank of wood with 2 wheels, a seat
and a steering wheel), into something more than a car in name only!
Gaston threw himself into this transformation and then into the idea of
a bumper car in sheet metal, made entirely by hand in an avant garde style
and in which the comfort was as important as the innovation.
At this time, one car a week was produced in the little workshop, with the
help of 3 workers and his wife, exercising her modest talents from
the haute couture clothing and who joined them to add the final touches.
1943, Gaston
had the idea to manufacture a revolving ride, the Bobsleigh, with cars
like the ones on the Matterhorn, on which the seats were made of sheet metal
by his son Michel, who joined in with the production at the age of seventeen,
followed by Christian, the youngest son, several years later. Christian,
for his part, constructed his first kiddies carousel several years before
the end of the war. The fairgrounds were already looking for attractions
and beginning to equip them: the two Reverchon sons prepared themselves.
1944,
1945, it was
the beginning of mass production, ten employees manufactured twelve bumper
cars a week.
It soon became clear that the garage at Gentilly was rapidly becoming far
too small.
1946,
1950,
saw the creation of a promising model constructed from sheet metal with
hub caps made by hand.
It also saw the building of the factory at Samois near to Fontainebleau,
a site that Gaston discovered whilst looking for more suitable accommodation.
1953,
the factory in Samois starts its work; On this site the big rides will be
manufactured (Dodgem tracks and Round rides). So that more space is available
for the car production.
A steel chassis comes out to replace the wooden chassis.
1954,
1956,
1958,
1960,
The body work in steel was replaced by polyester, for which Michel was the
precursor, (against the advice of his father who asked him what he would
be able to make from this pulp cardboard).
The engine was moved in order to lower centre of gravity, and thus to refine
the look from the level of the bonnet. Several years later, the steel chassis
of the car was substituted for polyester. Its creator, like other vehicle
constructors of the period, was inspired by the curved lines which were
so fashionable on the other side of the Atlantic.
1962,
the arrival of coinmechanism system.
1965, 1966, 
1968,
1969, a fire
destroyed the polyester workshop at Samois which had to be re-constructed
by the employees themselves. It was thanks to their courage that the production
line was able to start functioning again several months later.
1970,
1971, the factories
at Gentilly were completely transferred to Samois.
1972,
1974,
with the model Atlanta, Michel Reverchon introduced a new style
which revolutionised the French and European markets, thanks to its modern
body shape, its head-rests, the steering and its seats made from polyurethene
foam which provided a major asset in terms of security.
More than 15,000 cars were made over a period of five years.
It was at about this
time that a demand began to emerge in the United States.
A new system using floor pick-up power was created specifically for this
market.
Other attempts later
followed to improve the comfort and security of the bumper car, whilst keeping
up with the advance of technology which though less spectacular than the
days of the sixties, were nevertheless determining the future:
- floor brush between
the chassis and the track,
- pedal with micro-switch,
- moulded-in coloured
painted bodies (plain, metallic).
All these points confirmed
that for a while now, Reverchon had been distancing itself from the
rest of its profession, due to the rapid development of the company. The efforts
of the company meant that their bumper car was sold throughout five continents.
1978,
1981,
1982, Gaston
Reverchon passed away at the age of eighty-one closely followed by his wife
two weeks later. All this time he had been encouraging and preparing the
work for those who would succeed him: his team, but also his children and
his grand-children.
1984,
1985, this year
proved more difficult as Reverchon had to concentrate its efforts
on the Theme Park market where competition was beginning to develop, in
Europe, the United States and also in the countries of the Middle East.
More than 1,500 tonnes of materials were transformed each year into
roundabouts and other various attractions, by 250 employees.
The market for cars was a little neglected and the production of these did
not exceed more that 900 units per year.
However, the bumper cars future goes on:
- engine without a
clutch,
- bearings and pinions
requiring no maintenance,
- halogen lamps,
- moulded-in Coloured
painted bodies (mixed: plain, metallic, fluorescent).
1986,
1988,
1990, the enterprise
split up into two separate companies: one manufacturing the carousels and
the other, the cars.
- Reverchon Industries
will develop the manufacture of large attractions, mainly on show at themeparks
and fairgrounds.
- Gaston Reverchon International Design
went on to produce 1,200 bumper cars a year with fifty employees.
Michel Reverchon, still present in the production workshop, ceded his
place to his son Philippe.
1992,
1997,
Isabelle, the wife of Philippe, after several years of apprenticeship alongside
Michel, developed her first body shape and named the model FURYO.
The orders for this exceeded all their expectations.
The work accomplished
by Gaston Reverchon International Design and its new team has allowed
it to be confirmed today as the world market leader.
This year will be the 70th anniversary of the bumper car and Reverchon
Design will celebrate its one hundred thousandth car in June!
The enterprising effort
made by its current directors has allowed the reinforcement of the company’s
presence regarding export, whilst guaranteeing a strong potential for export
even further afield.
e.g.
- one quarter of all
production is despatched to Germany,
- one quarter of all
production is despatched to Asia,
- one quarter of all
production is despatched to USA, Spain, GB and Benelux countries,
- one quarter of all
production is despatched in France and to the rest of the world.
About fifty cars are
loaded and despatched every week and whatever their destination, they are
bound to delight old and young alike all over the planet, just as their
creator wished, but did not dare to believe when, in his little garage,
seventy years ago, he said modestly : I only have luck that it works!....
Reverchon International
Design, What a future!
The recent development of the North American and Asian markets means that
REVERCHON INTERNATIONAL DESIGN has to get deeper involved
with long distance export. New investments linked to the productivity of
the SAMOIS factory and new infrastructures are on the point of being finalised
in 1997.
2000, new car Karma
2002, new mini bump car with motor on te back. Halogen lights
To
follow... N e w s
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